Readers must be warned that while resale rights are the latest craze these days, ill-informed marketers could get into hot water. Our advice: when in doubt, seek legal advice especially if you intend to do a full launch and all-out marketing online blitz for several digital products. Be aware too that there may be e-commerce laws that apply to your products.
Here’s a rundown of the different resale rights:
Basic Resale Rights You’ve just bought a digital product – say an e-book – from someone. You have the right to resell the e-book to your customer, but your customer cannot resell it to another. You keep 100% of the profit each time you resell the product. Resale rights allow you to resell a product in either its physical or digital form. If it is a digital product, you get to pocket 100% of the profits and still enjoy the product, because digital products can usually be duplicated.
Master Resale Rights (Master Resell Rights) Master resale rights enable you to resell the product to your customers along with the basic resell rights that come with it. Your customer in turn can also resell the product to their own customers. Master Resale Rights can be sold with the product or sold separately.
Private Label Rights (PLR) We like to call these rights the rights of “substance.” Private label rights (PLR) allow you not only to buy the product but also change the product in any manner you see fit. There’s more: you can change or alter the product even if it’s just the title or first and second paragraphs of the e-book, and then put your name as the author.
Let’s be careful with PLRs: they do not automatically confer copyright. Copyright is a sticky issue and when you purchase private label rights to a product, be sure you read the fine print and the words in between the lines. Better yet, consult your lawyer. Also, obtaining PLR does not mean you automatically inherit reprinting or re-selling rights.
There’s nothing to fear. PLR can be a lucrative undertaking because of its weight in gold, so proceed enthusiastically, but question anything that is not clear to you. The best thing really is to purchase unrestricted PLR which does not impose any restriction on the product and gives you carte blanche as though you originally owned it.
Give Away Rights These allow you to give the product away for free but you cannot resell the product or change/edit it. You’re giving it away for free to improve traffic to your site and boost sales.
Here is a short list of tools that we do recommend to help you get started: